Alana Rich is a genre-fluid pop artist. Combining nostalgic sounds from across the decades with her enigmatic approach to songwriting, her songs leave the listener with a mystifying energy. Though Rich’s sound is undoubtedly danceable, her emphasis on profound lyricism is what sets her apart from most modern pop artists. Rich's new single, 'Euphoria," is a liberating, synth-forward bop about following your bliss. "Even through adversity, I’ve kept pushing for my dreams and hope this song can uplift others, regardless of ethnicity or identity, to chase their Euphoria." Stream Euphoria on all major platforms.
Rich, a native of the Pacific Northwest, began her musical endeavors at the age of 14, performing acoustic music and releasing cover songs on YouTube. She quickly amassed over 1 million views and has developed her pop-rooted sound over the years. Throughout the years, Rich has pivoted her focus toward live performances, sharing her music at events hosted by Portland Fashion Week, the Portland Art Museum, Nylon Magazine, Seattle’s Benaroya Hall, amongst other venues. Rich has also shared the stage with notable artists across genres, including Jojo, Michelle Branch, Hot Chelle Rae, Arnel Pineda of Journey, and Richard Marx, to name a few.