Not Afraid to Say It Issue Spotlight: Bernice Chao

Bernice Chao, Head of Integrated Creative, Zambezi; Co-Founder, Asians in Advertising. Bernice is helping to shape the AAPI community. She's one of the few female Asian American creative leaders in the industry and works at North America's largest female-owned advertising agency. She gives back to the world by fighting against xenophobia toward Asian Americans and inspiring the next generation of talent through mentorship and scholarship programs.

In 2022 Bernice was inducted into the AAF Hall of Achievement and featured on Forbes, Adweek, Nightline, AdAge, and The Muse. Bernice has given over 30 talks at SXSW, the 3% Conference, news stations, AAPI rallies, Fortune 500 corporations, and agencies. Bernice recently partnered with Adweek to curate a yearly month-long initiative, "Asian Talent Showcase," and has co-written "The Visibility Mindset," a book empowering AAPI with strategies for career growth.